THE BIG GOAL
In two years time, customers will feel more comfortable buying large appliances online
as compared to in-store.
INTRODUCTION
The pandemic caused people from all over the world to turn to the internet to buy even the most trivial stuff online. The purchase of large home appliances did not remain an exception to this. There was a substantial increase in the demand and sales of large home appliances during the year 2020. This led to the need for appliance manufacturers to strengthen their online presence.
Duration
10 months (On going)
Team members
3
Tools
Adobe XD
Mural
After effects
BUSINESS OBJECTIVES
To make the online shopping experience analogous to the real-world shopping experience.
To help the users find the right appliance, which would meet their needs.
To identify the user needs to enhance the shopping experience.
This case study is divided into two parts
PART I
The first part focusses on a web-based tool, solving some user pain-points and getting their feedback on the prototype.
PART II
The second part focusses on a mobile application, based on the insights gained from the first part.
Non-disclosure Agreement
Since this project is under NDA, I cannot share it publicly. Please reach out to me to view the full case-study.
If you are a recruiter, please check my resume to get the password.